JOIN US FOR SHELLFISH SHOWCASE!

 

Registration open through December 15th, 2017
REGISTER HERE 

Diners and chefs alike have expressed an interest in exploring the bounty of the Pacific Northwest, and we’re excited to answer with a creative line-up of seasonal events showcasing what’s fresh and local throughout the year. Our first event will focus on local shellfish! Chefs can create dishes driven by what’s local and inspiring while diners will be intrigued to seek out new restaurants and check in with their old favorites to try new shellfish dishes!

If you operate a local restaurant that prides itself on delivering quality crafted food and drinks and a great customer experience, we invite you to participate in Shellfish Showcase this January!


HOW IT WORKS

Dates: January 7th – 25th, 2018, Sunday – Thursday (Friday and Saturday excluded)

Meal Pricing: There are no set prices for menu items. Prices are driven by your menu selections. We encourage you to set price points that you feel will offer value for money.

Menu Offerings: You must offer four items on your Shellfish Showcase menu.
A minimum of two must be entrees. You may also offer the Shellfish Showcase menu items at lunch, but that’s optional. Brunch is excluded. A customer may choose to order just one item from your selection of four choices, or they may order more.

Participation Requirements: In order to be featured on the Dine Around Seattle website, you must submit your Shellfish Showcase menu items by December 15th. We encourage you to create menu items specifically for the Shellfish Showcase, but you may also highlight items featured on your current menu.

You must create a printed menu highlighting your Shellfish Showcase menu items. The Shellfish Showcase menu should be distributed to all customers during the promotional period regardless if they inquire about the promotion.


WHAT YOU GET

Local foodie customers: We deliver Seattle’s affluent, urban professionals who dine out

frequently and support local businesses.

Dedicated promotion for your individual restaurant: Full-page profile on dinearoundseattle.org, listing on rack cards and posters, and multiple social tags for your restaurant.

Ongoing collective advertising: Five weeks of print ads, online, direct email, social media, bus, radio, TV, street teams, and print collateral to deliver a steady up-tic in business. The event will leverage the promotional power of Seattle Restaurant Week, Dine Around Seattle, and The Seattle Times, along with other media partners


WHAT IS THE COST TO PARTICIPATE?

$350 for returning DAS or SRW restaurants, plus (2) $50 gift certificates
$450 for restaurants new to either promotion, plus (2) $50 gift certificates
There are no discounts available for multiple venue registration

 

WHAT ARE THE KEY DEADLINES?

Dec 1 – Participation deadline – Your individual restaurant name will be included on print materials

Dec 11 – Final Participation deadline- Your individual restaurant name will not be included on print materials

Dec 15 – Menu, photos, payment and gift card deadline

 

WHAT TYPE OF SHELLFISH SHOULD WE FEATURE?

Oysters, clams, mussels, and geoduck from Washington and Oregon are the focus of this promotion. The Pacific Coast Shellfish Growers Association (www.pcsga.org/our- shellfish/) has a robust list of shellfish, as well as growers.

 

HOW ARE SEASONAL EVENTS DIFFERENT FROM SEATTLE RESTAURANT WEEK?

The seasonal events will focus on a specific local culinary item. For January we will highlight local shellfish. Our seasonal events will not have fixed price menus, rather restaurants will let menu selections guide their price points.

A smaller group of restaurants will participate in our seasonal events. Approximately 45 – 50, versus 150+ participation in Seattle Restaurant Week. Fewer restaurants participating can have the advantage of more individualized coverage.

The seasonal events are held for two vs. three weeks for SRW.


DOWNLOAD
 AN OVERVIEW OF OUR MARKETING + PROMOTIONAL AGENDA 


REGISTRATION OPEN NOW THROUGH DECEMBER 15, 2017

REGISTER HERE 

 

QUESTIONS
Andrea Porter
206.629.2346 x 2  | dinearound@seattlenetwork.org